Run Your Entire Pool Business. One AI‑Powered Platform.
Operate. Grow. BUY • SELL • TRADE. Fund.
POOLIO brings your company operations, customers, routes, technicians, billing, work orders, BOOST CRM, the Exchange to buy, sell and trade accounts, and Capital together in one platform — from your phone.
Built from decades of real pool service experience.
www.usepoolio.com/dashboard
AI Customer Messages
Karen M. AI
Any chance Fri works?
Marcus T. AI
Invoice paid — thanks!
Sarah P.
Approve heater repair
Invoice Follow-Ups
7-day reminders queued12
30-day past due$2,140
Owner review needed3
Estimate Approvals
Filter + pump replace
Sent 3d ago
Salt cell install
Approved · $1,240
Repair Work Orders
Pump O-ring · $48
Approved by customer
Timer replacement
Awaiting approval
Missed Money Alerts
Forgotten estimates$4,280
Repair follow-ups$2,600
Owner Daily Brief
Revenue today$3,420
AI replies sent18
Approvals pending4
Today's Routes
Sunrise Loop12 stops
Palm Grove9 stops
Service Logs
Cl 3.0 · pH 7.6
12924 Palm Ln
Cl 1.2 · pH 7.9
88 Sunset Dr
AI Customer Communication
9:41
POOLIO · Blue Wave Pools
iMessage
100%
Hey, did you guys service the pool today?
POOLIO AI
Yes — here is your pool log that was submitted today at 2:14 PM in case you haven't seen it: chlorine 3.0, pH 7.6, filter cleaned, and chemicals balanced.
Can you send the invoice link again?
POOLIO AI
Of course. Here is your secure payment link for invoice #1048: Pay Invoice. You can reply here if you have any questions.
iMessage
POOLIO can suggest replies, require approval, or auto-send approved low-risk messages based on your settings.
What is POOLIO?
POOLIO is pool service software for pool service companies: one system for routes, service logs, scheduling, repairs, billing, payments and customer messaging, with an AI Office, the BOOST CRM for leads, and POOLIO Exchange for buying and selling pool routes.
Who it's for
Pool service companies of every size — solo owners, small crews, multi-tech companies and repair-first businesses.
What it does
Runs routes, service logs, scheduling and repairs
Bills recurring service with Stripe payments and autopay
Answers customers through the AI Office texting inbox
Finds pool customers with POOLIO SHARK and follows up with BOOST CRM
Lists and buys pool routes on POOLIO Exchange
What makes it different
POOLIO is built specifically for pool service, from the body of water up, and connects field work, billing, messaging, growth and route sales in one account.
POOLIO SHARK + BOOST CRM
Find the customer. Then automate the follow-up.
Find the right pool customers with POOLIO SHARK. Send them straight into BOOST to score, organize, automate and convert. SHARK finds the opportunity. BOOST works the opportunity.
POOLIO SHARK
+$25/mo
Find pools. Find owners. Build routes.
Find Pools — pool homes by ZIP, city, county or radius
Fresh Owners — recent pool-home sales, 7 to 90 days
Route Infill — pool homes near stops you already run
Route Fit and prospect scoring you can read
Homeowner / contact unlock when you're ready
Send to BOOST in one click
Pool indicators and sale dates come from property records. Enhanced aerial verification where available.
SHARK and BOOST are separate add-ons to Core OS ($45/mo). Get BOOST, SHARK and AI OFFICE together for +$75/mo.
The Problem
Pool Companies Do Not Just Need Route Software. They Need Communication Control.
The route is only half the business. The real stress starts when customers need answers, invoices need chasing, estimates need follow-up, repairs need approval, and the owner has to keep everything moving.
Customers ask for updates while techs are busy
Invoices need reminders before they get paid
Estimates sit too long without follow-up
Repair approvals delay revenue
Work orders get scattered between texts, notes, and memory
Missed calls turn into lost customers
Owners and office staff repeat the same replies all day
Money gets missed because nobody followed up
AI Customer Communication
Your AI Office Number for Pool Customers
POOLIO helps your pool company communicate faster without making the owner live inside texts all day.
POOLIO can be set to suggest replies, require approval, or auto-send low-risk messages depending on the owner's settings.
9:41
POOLIO · Service Update
iMessage
100%
Did the tech come by today?
POOLIO AI
Yes, your pool was serviced today. The water was brushed, skimmed, vacuumed, and chemicals were balanced. Everything is looking good.
iMessage
Founder Story
Built From Decades in the Pool Business
POOLIO was not built from theory. It was built from real pool service experience — the routes, the repairs, the late payments, the customer questions, the follow-ups, and the office stress that owners carry every day.
After decades in the service industry, one thing became clear: the route is only half the business.
The other half is everything that happens after the work is done.
Customers need updates. Invoices need reminders. Estimates need follow-up. Repairs need approvals. Work orders need organization. Messages need replies. And if nobody stays on top of it, money gets missed, customers get frustrated, and the owner ends up carrying the weight.
POOLIO was created to solve that problem.
It gives pool companies an AI-powered office layer that helps follow up, remind, organize, and surface what needs attention — so owners can run a cleaner business without living inside their inbox.
"The work was never just servicing pools. It was chasing the office side after the work was done. POOLIO was built to finally fix that."
POOLIO Handles the Follow-Up That Usually Falls on the Owner
POOLIO helps pool companies send smarter customer updates, follow up on billing, organize replies, manage repair approvals, and catch revenue opportunities before they slip away.
AI Customer Texting
POOLIO helps respond to customer questions, service updates, invoice requests, estimate follow-ups, repair approvals, and scheduling messages.
Billing AI Follow-Ups
Automatically sends professional reminders for unpaid invoices, past-due balances, and payment links.
Estimate & Repair Follow-Up
Follows up on open estimates and repair approvals so profitable work does not sit forgotten.
Repair Work Orders
Turn technician findings, customer approvals, and repair notes into organized work orders that can be scheduled and tracked.
Owner Reply Voice
POOLIO can write replies in the owner's preferred tone so messages still feel personal and professional.
Smart Inbox Categories
Automatically organizes messages into billing, service questions, repair approvals, scheduling, and support.
AI Suggested Replies
POOLIO can draft replies for the owner or office team to approve before sending.
Auto-Send Low-Risk Messages
For safe, repetitive updates, POOLIO can automatically send approved message types.
Missed-Money Alerts
POOLIO surfaces unpaid invoices, forgotten estimates, pending repair approvals, and customer follow-ups that could turn into revenue.
Beyond the operating system
Run the business. Grow the business. Buy, sell, trade, and fund what comes next.
01
POOLIO Exchange
Buy, sell, and trade pool routes.
A modern marketplace built for pool companies — with listings, offers, Deal Rooms, professional transaction workflows, and POOLIO Trade.
Listings
Offers
Deal Rooms
Trade
POOLIO Trade lets pool companies swap accounts to tighten routes and improve density.
Nobody starts a pool company because they want to chase invoices. POOLIO helps send clean, professional reminders so billing follow-up does not fall through the cracks.
Day 0
Invoice Sent
Day 7
Friendly Reminder
Day 30
Past-Due Follow-Up
Day 60
Stronger Reminder
Day 90
Owner Alert
7-Day Reminder
Hi Jessica, just a friendly reminder that your pool service invoice is still open. You can pay securely here: Payment Link. Thank you.
30-Day Reminder
Hi Jessica, your pool service invoice is now past due. Please use the secure payment link below when you have a chance. Thank you.
Owner Alert
Invoice #3041 is 60 days past due. POOLIO recommends owner review before the next message is sent.
Billing AI can be configured by plan and owner settings.
Repair Workflow
Repair Follow-Up Without the Sticky Notes
Repairs are where pool companies make real money, but approvals, notes, and scheduling can get lost fast. POOLIO helps organize repair opportunities from technician finding to customer approval to completed work order.
Step 1
Tech Finds Issue
Pump lid O-ring worn
Step 2
POOLIO Creates Repair Opportunity
Suggested repair: Replace O-ring
Step 3
Customer Gets Approval Text
Your technician found a worn pump lid O-ring. The repair is $48. Would you like us to complete this on the next visit?
Step 4
Customer Approves
Yes, please.
Step 5
Work Order Is Created
Approved repair added to work order queue
Step 6
Owner Sees Revenue Opportunity
Repair approved and ready to schedule
POOLIO Exchange
Buy routes. Sell accounts. Keep the operation moving.
Buy and sell pool accounts with confidence. POOLIO Exchange combines a modern marketplace with a professional transaction process and secure escrow handling through a licensed provider. Sellers can list for free and pay only when it sells.
Professional transaction process
Secure escrow handling
Structured account transfer
Customer and seller identities stay private until the applicable verified escrow milestone is reached. Public listings show valuation-ready operating details, not names, direct contacts, exact service addresses or private notes.
Click. Sell. Done.
Already running your business on POOLIO? Your route is already ready for Xchange. Pick the customer or account you want to sell, hit SELL, set your price, and publish. No spreadsheets. No rebuilding the listing. POOLIO already knows the pool, equipment, schedule and service history.
Not on POOLIO? Import your route and sell it anyway. Import. Select. Sell. Upload a CSV or XLSX export from your current platform, review it, and list. No paid POOLIO subscription is required just to sell. List for free. Pay only when it sells.
One account you no longer want to drive to, a cluster you are trimming, an entire service day, or the full asset package when you are ready to exit.
Browse free. No account required.
Anyone can browse the public POOLIO Exchange marketplace — no login, no subscription. Discover single pool accounts, bundles, routes and full business asset packages listed by pool-service owners.
Select the pools you want to sell. Set your price. Publish.
Already running your business on POOLIO? Your route is already ready for Xchange — pick accounts from your live customer list and POOLIO builds the listing. Not on POOLIO? Activate a free Exchange seller workspace and import your route. No paid POOLIO OS subscription required to sell.
Professionally handled. Securely escrowed.
Move from offer to transfer through a structured closing process. Purchase funds are handled through POOLIO's licensed escrow partner — never sent informally to a stranger and never held by POOLIO.
Flow handoff — or an external package
POOLIO Flow is included with every Exchange purchase: your purchased customers, pools, equipment, schedules and service history can move into POOLIO after the main closing. New buyers get a complimentary first month of AI Office; continued POOLIO OS use after that requires a subscription. Not staying on POOLIO? You still receive an External Handoff Package of the operational data eligible to transfer.
The ecosystem advantage
POOLIO customers get the biggest advantage here: acquisition, operations, payments, growth, Exchange, and Flow are built to live together — so a closed deal becomes a running route instead of a rebuild project.
POOLIO provides marketplace and workflow technology. POOLIO is not a broker or fiduciary, does not hold purchase funds, and does not guarantee any transaction or listing information. Browsing the public marketplace is free and requires no account. No paid POOLIO OS subscription required to sell: existing POOLIO customers select from their customer records, and other sellers activate a free Exchange seller workspace and import their route (owner or admin access required). A POOLIO OS plan is required to make an offer. Eligible new Exchange buyers can activate buyer access during the offer flow, which includes a first free month of POOLIO AI Office, once per buyer, after which AI Office continues monthly at the current published price unless cancelled before the free month ends.
Why POOLIO
Cheap Route Apps Track the Work. POOLIO Follows Up After the Work.
Most pool software helps organize routes and service logs. POOLIO goes further by helping with customer replies, billing reminders, estimate follow-up, repair approvals, work orders, and missed-money alerts.
Cheap Route Apps
Good for basic route tracking and service logs, but usually limited when it comes to customer communication, AI replies, billing follow-up, repair approvals, and missed revenue recovery.
Traditional Pool Software
Can be powerful, but often feels heavy, expensive, and built around manual office workflows.
Recommended
POOLIO
Routes, service logs, billing, estimates, AI customer texting, invoice reminders, repair approvals, work orders, missed-money alerts, and owner visibility in one modern system.
POOLIO is not just route management. It is the AI office layer that helps pool companies communicate, follow up, collect better, and turn repair opportunities into revenue.
ROI
One Recovered Invoice or Repair Approval Can Pay for POOLIO
If POOLIO helps recover one forgotten estimate, one unpaid invoice, or one missed repair approval, the software can pay for itself.
Respond to customers faster
Send professional invoice reminders
Follow up on estimates automatically
Get repair approvals through text
Turn tech findings into work orders
Reduce repetitive office replies
Help spouses/admins stop chasing everything manually
Catch missed revenue before it disappears
Who It's For
Designed for Owner-Operated Pool Companies
POOLIO is built for pool companies that are growing, busy, and tired of the owner being the office, sales team, billing department, repair coordinator, and customer service desk all at once.
Solo pool service owners
1 to 10 truck pool companies
Route service companies
Repair-focused pool companies
Owner-operated teams
Companies doing $300k to $2M+ per year
Pool pros who want better systems without corporate complexity
POOLIO AI Connect · Beta
Connect ChatGPT or Claude to Your POOLIO Company
Eligible owners and admins can ask a supported ChatGPT or Claude account read-only questions about routes, incomplete stops, customers, equipment, service history, repairs, and messaging eligibility — answered from your live POOLIO data.
Included with AI Office and above
Connects your own supported ChatGPT or Claude account
POOLIO does not provide or pay for your third-party AI subscription
Read-only access for the owner/admin connection in this release
Company access can be turned off instantly inside POOLIO
Availability depends on your ChatGPT or Claude plan and connector support
Example questions
“Show today's incomplete POOLIO stops.”
“Find the latest service history for this customer.”
Run the company. Grow the route. Automate the office.
Core OS is $45/mo for your first 50 active properties, then $1.75 per active serviced property. Add BOOST +$20, POOLIO SHARK +$25, AI OFFICE +$45 — or all 3 for +$75. No per-tech fees, unlimited team, no implementation fee, 30-day free trial. POOLIO Exchange access included (transaction and success fees apply); POOLIO Capital access when available.
Core OS
$45/mo
First 50 active properties · then $1.75 per active serviced property
Run the company: routes, scheduling, dispatch, work orders, billing, autopay, estimates, portal and basic CRM. 30-day free trial, no implementation fee.
Unlimited users, admins and techs
No per-tech fees · 200+ properties: volume pricing
Route optimization, scheduling & dispatch
Work orders, repairs, service logs & photos
Invoicing, recurring billing & autopay
Estimates with online approval, customer portal
Customer ledger & statements, email broadcasts
Basic CRM + one-click lead to customer
POOLIO SHARK preview: free pool counts and map
POOLIO Exchange access included (transaction and success fees apply)
POOLIO Capital access when available (Coming Soon)
Estimate only, before taxes and usage beyond what's included. Core includes 50 customers; BOOST $20, SHARK $25, AI OFFICE $45, all 3 $75. Pool Runs figures are its public list prices as of Oct 4 2026 ($45 for 50 properties + $1.75 each, Engage $50, Communications $50, both $80); BOOST and SHARK are compared with Engage. Prices may change.
Optional managed product
POOLIO Site
A branded, mobile-friendly pool-company website on your domain that sends quote requests directly into BOOST CRM instead of an email inbox.
POOLIO SHARK is a +$25/month customer acquisition add-on. It finds pool homes (Find Pools), recent pool-home buyers (Fresh Owners) and pool homes near your existing stops (Route Infill), scores each prospect for Route Fit, and sends the best ones to BOOST CRM in one click. BOOST is a separate +$20/month add-on.
What is POOLIO BOOST CRM?+
POOLIO BOOST CRM is a sales and growth add-on that captures and organizes supported lead sources, helps your team work and follow up with leads, tracks pipeline results and attribution, and hands won customers into the POOLIO operating system. Connector availability can depend on provider approval and account setup.
Can POOLIO respond to customers by text?+
Yes. POOLIO can help respond to customer questions, service updates, invoice requests, estimate follow-ups, repair approvals, and support replies. Owners can choose whether replies are suggested, approved first, or auto-sent for low-risk message types.
Does POOLIO replace my office person?+
No. POOLIO helps owners and office teams communicate faster, stay organized, and reduce repetitive follow-up. It is built to support the office, not remove human control.
Can POOLIO follow up on unpaid invoices?+
Yes. POOLIO can send billing reminders, payment links, past-due follow-ups, and owner alerts based on the company's settings.
Can POOLIO follow up on estimates and repair approvals?+
Yes. POOLIO can remind customers about open estimates, pending repair approvals, and quote decisions so revenue opportunities do not sit forgotten.
Does POOLIO help with work orders?+
Yes. POOLIO helps organize service notes, repair opportunities, customer approvals, and work orders so owners can move repairs from finding to approval to scheduled work.
Will customers know it is AI?+
POOLIO messages should feel clear, professional, and helpful. The pool company controls the messaging style, approval rules, and what types of messages can be sent.
Give Your Pool Company an AI Office Number
POOLIO helps pool companies respond faster, follow up better, collect cleaner, organize repairs, and stop letting customer messages, invoices, estimates, and work orders slip through the cracks.
SMS Compliance: Customers receive POOLIO-powered messages only after opting in with their pool service provider. Message types may include service updates, billing reminders, invoice links, estimate updates, scheduling updates, repair approval messages, work order updates, and support replies. Customers can reply STOP to opt out or HELP for help.